(CNN) — Emma Gatland grabbed her fish-eye lens and pointed it up towards the sky.In her frame was a rhino, tied up by its snout and four feet, being airlifted by a helicopter — while suspended upside down. It was a peculiar sight, but for Gatland, the photo she captured in that moment demonstrated a connection between nature and humans. It’s something the 39-year-old wildlife photographer strives for with every click of the shutter. “You want to get into a low angle, get the feeling of what is happening — the creature being unharmed, but given the opportunity to live a little bit longer — and documenting what conservation (is),” Gatland says.
The travel industry is hopping on the subscription bandwagon, with brands seeking predictable revenue from niche offerings. But will travelers want to buy in?